Whoever said that linking is not important in SEO, probably does not understand the basics of SERP rankings. It would not be wrong to say that search engine rankings are collective by-product of site structure, relevant content, link popularity and others.  Fundamentally there are two types of links which are external and internal links. Each has its own role to play in SERP rankings.

Linking is one of the pivotal ways to get higher search engine rankings. Normally there are four types of linking used in SEO. Actually there is no magic wand to push your website, what you need is a solid strategy so that you can think before you link. Let us understand about different types of links.

These are as follows

•  One way links

•  Internal links

•  Text links

•  Reciprocal links

One- ways links hold of maximum priority because they are created by someone without any links in exchange.  Google gives highest priority to such links as these are done by writing for article submission sites, writing press release, writing for online directories, blogging and social networking.

The second are the reciprocal links but they should come from relevant websites. One trick should be kept in mind is to balance one-way linking with reciprocal links. It is always better to mix up linking tactics so that it looks natural.

The text links are those that contain text only. It is contained within a sentence so that the readers can click on it. This is great way to optimize the keywords on your website so that you can link it to an internal webpage.

When one speaks about internal link, it is great way to demonstrate it in other search engines to gain the popularity of your website. This way you can link it to the other important pages of your website.

What you need to do is to create and implement your search engine strategies. All you need to do is take time to consider these linking tactics and add it to your SEO strategy. All these will help you to achieve your goals.