A well designed website should be easy to understand also. Then you can increase the visiting time of the users.

First point to be kept in mind is to check the usability of your site’s web pages. Your website users should not search for a particular thing rather they should get it easily.

Your website should have easy navigation and the page should be clear about what it is. There should not be any distracting element.

Next is to create a trustworthy website like what would you buy for your site. You can ask someone to visit your website and see if they like it. Ask for their honest opinions so that you know what makes your website special.

For example there should be complete details about your website and no broken links. The ‘about us’ page should have information about your company.

Other things to be kept in mind are to use call to actions words. Make clear to your visitors and let them know what you want. They should know that options like whether to make a purchase or call you. This way you can make your web pages effective.

You should use never use complicated forms. Keep it as simple as possible and make sure you include information like FAQs and return policy.
All these will help to generate traffic for your website.

As web owner you should know that each keyword of your website should be taken as business investment. Often some keywords are regarded as trophy phrase with a motive to gain high SERP rankings.

Acquiring top search engine ranking often requires time, energy and effort. When you start with any SEO technique you have to understand the value of visitors and what you can yield out of it. If you are taking up client projects keep in mind the budget, energy and time for completion of that project. You also need to analyze SEO ranking in mind which should always be practical in nature.

Try to design a website keeping SEO in mind, but this not a practical solution. It is all about technique and timing. All you need to do is set some common conversion goals in mind like filling up contact us form, selling a product or service directly, subscribe to a newsletter so that you can drip the prospects in time.  Regardless of what you do with the traffic, SEO is a cost-effective means to get targeted audience.

Before planning your SEO campaign, you need to conquer the keywords to yield higher return on investment. This is point where they go wrong because they underestimate the amount of work that needs to be done or they are too contend with highly competitive keywords. Proper optimized keywords means increasing your sales funnel and increase traffic for your website.

Like any other marketing, even SEO campaign needs to be planned to get best return out of it. Therefore you should plan your SEO campaign carefully. All you need to keep in mind that some SEO tools are paid while others are unpaid. Some tools like Ad words is actually helpful so that you know your market well. Start with a common word or phrase which is appropriate for your business. This way you can achieve your goals.

So let us have a look at the hat terminology-

1)    White hat SEO

It is the so called ethical technique for SEO. It is simply based on the content. That means it will focus on what the customer wants? And your content will be around these requirements.

The simple logic behind the technique is that if the content proves to be useful and of good quality, it will automatically grab more eyeballs (because it will be liked and hence shared by the audience).

Also this helps you to win the trustworthy tag for information. As a result of all this you can enjoy higher search engine rankings over a stretch of time (so you need to have a little patience!).

2)    Black hat SEO

When the focus is on the statistical aspects of the algorithms (used by search engines) instead of the content, then it is Black hat SEO. Here the content is of low quality and the main objective is just to grab some eyeballs to your website.

Tactics like increasing the keywords and the cross-links are relied upon. No doubt this is a very cost effective idea (as the automated tools can create large amounts of content that is rich in back-links and the keywords).

Though, your customer satisfaction rate could be quite low. Also the search engines penalize pure Black Hat SEO (they will lower your rankings and can even ban you for a limited amount of time!).

3)    Gray hat SEO

This is a mediocre path for the above two techniques as it is somewhat cost effective and gives you quality content. It basically makes use of the best parts of the above mentioned techniques.

It will give you a quality content that is rich in keywords and back links. Though, at times it doesn’t really work that great, as forcing too many keywords can destroy the quality of the content.

Once you know the basics of these you can choose your pick depending on the time and money you have. Don’t forget about the quality!

Linking is one of the pivotal ways to get higher search engine rankings. Normally there are four types of linking used in SEO. Actually there is no magic wand to push your website, what you need is a solid strategy so that you can think before you link. Let us understand about different types of links.

These are as follows

•  One way links

•  Internal links

•  Text links

•  Reciprocal links

One- ways links hold of maximum priority because they are created by someone without any links in exchange.  Google gives highest priority to such links as these are done by writing for article submission sites, writing press release, writing for online directories, blogging and social networking.

The second are the reciprocal links but they should come from relevant websites. One trick should be kept in mind is to balance one-way linking with reciprocal links. It is always better to mix up linking tactics so that it looks natural.

The text links are those that contain text only. It is contained within a sentence so that the readers can click on it. This is great way to optimize the keywords on your website so that you can link it to an internal webpage.

When one speaks about internal link, it is great way to demonstrate it in other search engines to gain the popularity of your website. This way you can link it to the other important pages of your website.

What you need to do is to create and implement your search engine strategies. All you need to do is take time to consider these linking tactics and add it to your SEO strategy. All these will help you to achieve your goals.

Ezine, Article Base, Article Biz and Ehow are some famous web directories where you can submit articles that represent your services in indirect ways. SEO writing work is basically depends on keywords and these sites offer to link those keywords with your websites. Once link your websites with articles submitted by you in web directories, readers visit your website through these articles. A type of bonding works here.

But submitting articles is not a child’s play. If your articles are not good, means grammatically wrong and are not according to the guidelines of article directories, they will be rejected. Before submitting, it’s good to read the guidelines. Also, it’s quite essential to hire expert writers who can provide SEO friendly articles with good quality.

If you don’t have good knowledge of SEO, it’s good to take SEO friendly services from a company dedicated to provide different types SEO services such as link building and bookmarking. To make an article successful, bookmarking is quite essential.

These are few points to get success in this field.

In addition to writing unique articles if you continue writing them constantly there will be double advantages for you. On the one hand writing article regularly on the web and submitting them will increase back links to your site. Putting a link at the appropriate location in your article normally at the bottom will give you a lot of back links.

People will also surf on to your site by clicking on the link. When you submit free articles its quality, relevance, and uniqueness as well as the links provided there will create higher traffic movement for your website. As long as you maintain unique features and quality, they will continue to be so.

Another advantage of having more number of back links to your site will be that you will get quality traffic in the process. This will give you top ranking in most of the leading search engines like Google and others. However the question for you would be where to submit articles.

Many convenient and useful places are there. For instance you can submit articles in Google directory or find out other such places for submission of the free articles. Since you will like to post each of the articles you consider to be great on the directories, you have a couple of options open to you. One of them is submission manually.

However there are more few things that you should take care of. Make your website’s design simple and easy. And promote the website with article marketing tactics.