You might have time and again come across with the hat terminology for SEO. Since all these have their own pros and cons so at times it could be a difficult task to choose your pick. But once you have a basic knowledge about these you can easily take your pick.

So let us have a look at the hat terminology-

1)    White hat SEO

It is the so called ethical technique for SEO. It is simply based on the content. That means it will focus on what the customer wants? And your content will be around these requirements.

The simple logic behind the technique is that if the content proves to be useful and of good quality, it will automatically grab more eyeballs (because it will be liked and hence shared by the audience).

Also this helps you to win the trustworthy tag for information. As a result of all this you can enjoy higher search engine rankings over a stretch of time (so you need to have a little patience!).

2)    Black hat SEO

When the focus is on the statistical aspects of the algorithms (used by search engines) instead of the content, then it is Black hat SEO. Here the content is of low quality and the main objective is just to grab some eyeballs to your website.

Tactics like increasing the keywords and the cross-links are relied upon. No doubt this is a very cost effective idea (as the automated tools can create large amounts of content that is rich in back-links and the keywords).

Though, your customer satisfaction rate could be quite low. Also the search engines penalize pure Black Hat SEO (they will lower your rankings and can even ban you for a limited amount of time!).

3)    Gray hat SEO

This is a mediocre path for the above two techniques as it is somewhat cost effective and gives you quality content. It basically makes use of the best parts of the above mentioned techniques.

It will give you a quality content that is rich in keywords and back links. Though, at times it doesn’t really work that great, as forcing too many keywords can destroy the quality of the content.

Once you know the basics of these you can choose your pick depending on the time and money you have. Don’t forget about the quality!